Elastic Arctic

Concept / Packaging / UX

Group Project / 2020 / 3 weeks


Elastic Arctic is a grocery brand that provides people with informative and playful experience and helps them to find carbon efficient happiness within a capped carbon footprint.

If an average person in the UK reduces their grocery consumption by 20%, they can save 6227.3 litres of ice annually on the planet. The future of the Arctic is hugely affected by our consumption pattern. We identify the elastic nature of our perceived demand as an opportunity to control our consumption without sacrificing utility.



This project was a group work by Yuning Chan and me.